Your target is one billion, how positive do you feel about reaching this goal? It’s a tall order, but in the face of big problems, you need big solutions. Back in November you celebrated planting your millionth tree, and now you've planted over one and a half million. Next, we’ll look into how we can support school, organizations and businesses with Ecosia as an educational and motivational tool to reach our common sustainability goals.
We’re improving the experience to decrease pain and increase “user joy”. So we are currently optimizing: from the core user search and information experience to the tree planting itself and spreading the word about Ecosia. We have an incredibly enthusiastic audience – some of the best organic marketers the world will ever see! Still, the problem of deforestation is growing faster than we are. What are the biggest obstacles for your continued growth? First and foremost, getting the word out. With over 700,000 searches per day, your search engine is becoming increasingly popular. To date, we’ve donated a total of 2,896,566 €. Prior to planting trees, we donated a total of 1,271,557 € to WWF Brazil’s rainforest protection program. In terms of milestones, we celebrated one million trees planted last November (a number we’d been approaching since August 2013). We've seen that you now have two and half million users how long has it taken to reach this figure, and did you celebrate any significant milestones? Yes! Ecosia has been steadily growing its audience for the past five years, so about that long. Can a business offset their carbon footprint through using the Ecosia search engine? This is another service we’re considering for the future. Ecosia is the ideal starting point for a fledgling CSR program or the perfect complement to an existing one. Participating businesses and organizations can get concrete feedback on their individual and collective impact metrics, as well as helping employees to understand the value of conservation measures in the office as well as out. The return of natural resources to the region is even reducing the chance of violent conflict. This is improving the health of local people and their livestock, creating more earning opportunities for men and women alike, as well as allowing more children to go to school. New trees in Burkina Faso are regreening places pounded by decades of drought by restarting the local water cycle and bringing native plants and animals back to the region. How can companies benefit using your service in terms of CSR? With Ecosia as your company’s default search, your entire organization is contributing daily to the planting of trees in a part of the world that needs it most. Do sustainable or ethical brands gain any placement advantage on your search engine? Not at this time, though it’s something we’re considering for the future. The idea is to develop Ecosia as a web tool that empowers people to help the environment, and by extension, each other. We’re also working to help give users an understanding of both their individual as well as their collective impact, support them in doing more good in their daily lives, and to connect with the wider community of like-minded Ecosia users. What are the incentives for people to use your website instead of Google or Bing? “Plant trees when you search the web.” Doing good in the world today isn’t always easy, but Ecosia can be the first step: Use it to help plant trees for free with an activity you do everyday. The difference is that we donate 80% of the profits we earn from this income. Ecosia is no different on that front, since we earn revenue from the ads Yahoo!/Bing provide us together with their search API. Could you explain how your revenues and profits work, and how you make money from the site? Search engines earn money when users click on search ads and affiliate links in the results. He built an MVP website using web APIs from Google and later Yahoo!/Bing, then donated 80% of the income it generated to one of several NGOs’ environmental projects, including WWF and the The Nature Conservancy. Who came up with the idea for Ecosia and what were the first steps to build it? Christian Kroll founded Ecosia in December 2009 as the last of several experiments in charitable search.
Ecosia uses profits to plant trees and support other environmental projects to make a more sustainable world. 'The world's leading environmentally friendly search engine'. Plastic Expert are delighted to welcome Ecosia.
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